Obtaining and maintaining a good ranking in search results for targeted keywords is a core goal in any online business’ internet marketing campaign. So, here are 6 SEO mistakes you need to avoid in 2019:
1. Keyword Stuffing
Targeting the right keywords and using them in the right density on your website is still an incredibly important part of any successful SEO strategy. Keyword stuffing used to work in the short term back in 2008, but these days it can have a negative impact on your website’s SERP rankings for the most competitive keywords. All content on your website needs to appear natural and stuffing an article with keywords makes it look spammy. Search engine industry marketing experts agree that the optimum keyword density is between 1 and 3 percent.
2. A User-Unfriendly Website
Think about how user-friendly your website is? Is the layout optimized for a range of different screen sizes? Is it easy for visitors to navigate to the content they are looking for? Is the website design responsive and optimized for mobile browsers?
This year, user-friendliness is set to remain an important SEO factor for increasing a website’s SERP rankings. Websites that have poor layouts and are difficult to navigate are likely to see high bounce-rates, which can negatively influence results page position.
3. Neglecting Local SEO
More and more search results are now geo-targeted. This means that local SEO strategies are increasingly important. With Google, the easiest way to ensure your website is ranking in local search results is to create a Google My Business (GMB) profile. You also need to create content for your website that is optimized for location-based keywords.
If your website does not contain location information about your business’s products, services, and headquarters, you could find that it is outranked by smaller competitors in local search results. The good thing about local SEO techniques is that you can typically start to see results very quickly. The best thing to do is to work with a local Houston SEO company such as one here www.johnnychenseo.com/houston to get your visibility up.
4. Ignoring Analytics
If you don’t track and evaluate your website’s performance in search engine results over time, how will you know if your SEO strategies are working? You might be surprised to learn that many online businesses fail to take time to track and assess the results of their SEO campaigns over time. This results in many online businesses spending their SEO marketing budget ineffectively.
There all lots of online tools to help you monitor metrics such as conversion rate, bounce rate, click-through rate, traffic origin and more. Google Analytics is perhaps the most popular tool, but there are many other easy-to-use 2019 SEO analytics tools available in 2019.
5. Using Poor Quality And/Or Plagiarized Content
Due to a large amount of competition in many industries, lots of businesses have trouble generating original, high-quality content. However, creating unique content for your website and guest blogs is still one of the most effective ways to improve and maintain SERP rankings for lucrative keywords.
Search engines can now detect plagiarism better than ever and they regularly remove pages that have duplicate content from search results. Furthermore, the AI behind the search engines is also now better than ever at determining the quality of content.
6. Unrealistic Keyword Goals
Out of the 6 SEO mistakes featured in this article, this one is perhaps the most common. Indeed, new online businesses often try to target keywords that have huge amounts of competition. It’s good to have big goals, but without a multimillion-dollar search engine marketing budget, it can be impossible to rank highly for the most lucrative keywords in your industry. Try to target more realistic longtail keywords, so you can see results for your efforts.