When it comes to running a successful online business, increasing the number of organic visitors to your website is very important. Arguably one of the most effective ways to drive more highly-converting traffic to your website is to increase your site’s rankings in search engine results pages for a range of targeted, niche-specific keywords. So, outlined below are five key SEO best practices to help you outrank your competitors in 2019.
1. SSL Security
The year, site security is set to become one of the most important factors in search engine ranking algorithms. A website with SSL security implemented will nearly always outrank an unsecured website. What’s more, Google now shows a warning page to web users when they click-through to unsecured websites. This warning page will decrease your website’s authority and potentially lower conversion rates. So, make sure your website is using HTTPS.
2. Unique Content
Google is getting better at detecting duplicate content and poor quality articles every day. Any website with plagiarized content and poor quality text will continue to have a difficult time improving SERP rankings in 2019. In addition to checking readability, Google is working on code to determine accuracy, relevance, and usefulness of all written content. So, make sure you invest in high-quality content.
3. Voice Search
Voice search is here to stay with many in the industry predicting that by 2020, as much as 50% of all internet searches will originate from voice queries. Just think about how many homes now have AI devices with Amazon’s Alexa or Google Home. This means you need to start including features on your website to facilitate voice searches today.
The main thing to keep in mind is that voice searches are generally much longer than text-based queries and often take the form of a question. Therefore, your SEO strategies going forward should concentrate on some longtail keywords that are commonly used in real-world conversations. Ranking for questions beginning with “What”, “How”, “When”, “Why” and “Where” can help you to lead visitors to your website through a sales funnel with great conversation rates.
4. Loading Speed
Google loves fast-loading websites with the latest UX. It can be impossible to outrank your competition if your website is not fast loading and fully-optimized for viewing on mobile devices. If you are still using a free or cheap shared web host, it could be time to upgrade to a professional dedicated hosting package. Keep in mind that the location of your website’s visitors can have a big impact on loading time if you don’t choose a web host with servers all over the world.
5. Social Shares
A website with lots of social media shares is awarded more trust by Google. If pages from your website become popular on major social media platforms, such as Twitter, Instagram, and Facebook, Google will index those pages very quickly. Many marketing experts in SEO best practices agree that increasing your website’s visibility on social media platforms is now a more effective link building strategy than blogging and article directory submissions.