Local SEO Tutorial for Beginners

For small businesses, local search is influential. 4/5 customers utilize search to look for local information. This means that you can be missing out on 80% of the possible clients if your business is not optimized for local search. Therefore, if you want to make your business relevant, be sure to read this local SEO tutorial for beginners.

Optimize for Google My Business

Google My Business has become the best of the best of local search. Google My Business is Google’s tool to help your business meet the needs of Google since it reasonably feels most at ease sharing content it could verify and support. Google would possibly reward your business with the desired sidebar space in Google local search if it could verify your business as trustworthy.

You would want to make and verify a page for Google My Business, utilize Google posts using your account, promote your clients to share online reviews, and authentically reply to reviews, stating location to make sure you are optimized for Google My Business.

Engage with Directories and the World Wide Web

You are now knowledgeable on how to optimize your business for Google My Business. Now, let us take a look at how you could utilize inbound links, directories, and NAP consistency to take your business a step closer to the #1 rank on the local search.

• Phone Consistency, Address, Name

You have to make it simple for search engines and people to look for you. Set up your name, address, and phone number (NAP) to do this. Make sure the phone number has the area code included. This must be included as crawl-able HTML text on the website. Prevent doing popular errors of only including the NAP inside a picture. For those who don’t know, photos cannot be crawled from search engines, such as HTML text. The greatest popular site for the NAP is the header or the footer of your website.

• Optimize Citations and Online Directories

For US firms, these 4 map data aggregators offer a huge amount of the map data for Trip Advisor, Google+ local, Bing, Yelp, Apple, and more: Factual, My Business Listing Manager, NeustarLocaleze, Express Update.

Verify that the citations you have are complete and consistent across these 4 data aggregators. Keep in mind that consistency is the key. Inconsistency such as wrong phone number, lack of suite number, abbreviations, and misspellings could be problematic. Google might not show your business in search results at all if it cannot identify what details about your business is right. In addition to that, make sure you eliminate any identical listings you notice.

• Acquire Inbound Links with Authority and Relevance

Inbound links are very influential chances to improve your local SEO. Each inbound link tells Google you are a reliable firm. Also, inbound links could improve your authority in the domain game. Here are several ways to acquire inbound links – Scholarships, Guest Blog Posting, and Partnerships or Sponsorships.

Begin with a personal network of your own. It might include manufacturers, vendors, resellers, trade associations, licensing bureaus, business improvement districts, Chamber of Commerce, and other affiliates.

Be a guest blogger and positively talk about and to other people in your business. You should act as a resource provider for your community. The buzz around you improves in the form of media coverage, social media growth, and inbound links if you are a very active participant in the conversations of your community.

This Local SEO tutorial for beginners in 2018 is planned to bring local success to your brand. Though several of the tips are one-time activities where you could simply forget it after setting it, other tasks are activities your organizations must do on a continuing basis for the long-term success of your local SEO.

Importance Of Hiring A Houston Business Lawyer

If you are a business owner in Houston, you need to be aware of various Houston business laws related to intellectual property, employees, lease and a variety of other areas. One of the most common mistakes made by business owners, especially small business owners, is that they mistakenly believe that hiring a business attorney is a waste of resources until they are facing a legal issue. It may turn out to be a costly mistake for a business owner and this is the reason, it is recommended to hire the services of a business lawyer right at the beginning. Here is a list of some of the major benefits of working with a business lawyer who has a keen understanding of Houston business laws.

When you run a business, you have to deal with a lot of paperwork. You need to prepare contracts for your suppliers, for employees, for contractors and a lot of other things. If you do not have a deep understanding of the business laws, it might be difficult for you to come up with a contract that is right for your business and this is where a professional and experienced lawyer can help you. Business lawyers can also help you understand the pros and cons of organizing your business in a certain way. For instance, incorporating your business as a corporation offers a number of benefits in certain situations but a limited liability company makes much more sense in certain situations. Your business lawyer will guide you and help you understand the pros and cons of your decisions in addition to preparing the necessary paperwork.

If you have business partners, the lawyer will help you in with protecting your interests as well as the interests of all the business partners by helping set everyone’s responsibilities as well as expectations. Also, a lawyer can help you draft contracts that keeps your business out of trouble, especially in the event of a dispute with your clients. As a business owner, you will hire employees and your attorney can help you with matters pertaining to the employees. This will make sure that the employee contract is smartly drafted and does not violate any of the laws.

A smart business lawyer will also make sure that your business stays compliant with various laws. As a business owner, you are not always going to be aware of the laws applicable to your particular business but you still need to make sure that your business is always in compliance with various laws pertaining to employment as well as other areas. Your attorney will help you make sure that your business is always compliant.

Overall, these are some of the major advantages of hiring the services of a smart business lawyer. However, it is important that you hire a lawyer who is conversant with the practices and laws specific to your industry. It is recommended to hire a law firm that already has clients in your industry which means they are already aware of the practices in your industry. So, hire a business lawyer right at the beginning to make sure that your business does not encounter any legal issues and you can devote your time to growing your business instead of dealing with legal problems.

Search Engine Rankings In 2019: 6 SEO Mistakes

Business Concept on online marketing in professional style

Obtaining and maintaining a good ranking in search results for targeted keywords is a core goal in any online business’ internet marketing campaign. So, here are 6 SEO mistakes you need to avoid in 2019:

1. Keyword Stuffing
Targeting the right keywords and using them in the right density on your website is still an incredibly important part of any successful SEO strategy. Keyword stuffing used to work in the short term back in 2008, but these days it can have a negative impact on your website’s SERP rankings for the most competitive keywords. All content on your website needs to appear natural and stuffing an article with keywords makes it look spammy. Search engine industry marketing experts agree that the optimum keyword density is between 1 and 3 percent.

2. A User-Unfriendly Website
Think about how user-friendly your website is? Is the layout optimized for a range of different screen sizes? Is it easy for visitors to navigate to the content they are looking for? Is the website design responsive and optimized for mobile browsers?

This year, user-friendliness is set to remain an important SEO factor for increasing a website’s SERP rankings. Websites that have poor layouts and are difficult to navigate are likely to see high bounce-rates, which can negatively influence results page position.

3. Neglecting Local SEO
More and more search results are now geo-targeted. This means that local SEO strategies are increasingly important. With Google, the easiest way to ensure your website is ranking in local search results is to create a Google My Business (GMB) profile. You also need to create content for your website that is optimized for location-based keywords.

If your website does not contain location information about your business’s products, services, and headquarters, you could find that it is outranked by smaller competitors in local search results. The good thing about local SEO techniques is that you can typically start to see results very quickly. The best thing to do is to work with a local Houston SEO company such as one here www.johnnychenseo.com/houston to get your visibility up.

4. Ignoring Analytics
If you don’t track and evaluate your website’s performance in search engine results over time, how will you know if your SEO strategies are working? You might be surprised to learn that many online businesses fail to take time to track and assess the results of their SEO campaigns over time. This results in many online businesses spending their SEO marketing budget ineffectively.

There all lots of online tools to help you monitor metrics such as conversion rate, bounce rate, click-through rate, traffic origin and more. Google Analytics is perhaps the most popular tool, but there are many other easy-to-use 2019 SEO analytics tools available in 2019.

5. Using Poor Quality And/Or Plagiarized Content
Due to a large amount of competition in many industries, lots of businesses have trouble generating original, high-quality content. However, creating unique content for your website and guest blogs is still one of the most effective ways to improve and maintain SERP rankings for lucrative keywords.

Search engines can now detect plagiarism better than ever and they regularly remove pages that have duplicate content from search results. Furthermore, the AI behind the search engines is also now better than ever at determining the quality of content.

6. Unrealistic Keyword Goals
Out of the 6 SEO mistakes featured in this article, this one is perhaps the most common. Indeed, new online businesses often try to target keywords that have huge amounts of competition. It’s good to have big goals, but without a multimillion-dollar search engine marketing budget, it can be impossible to rank highly for the most lucrative keywords in your industry. Try to target more realistic longtail keywords, so you can see results for your efforts.

The Houston Dining Scene Is One Of The City’s Top Attractions

Houston is without doubt one of the most exciting cities in the United States. Both residents and visitors are presented with a huge variety of choice when it comes to spending their precious leisure time. they can choose to relax and unwind and enjoy a healthy day out with a walk through the beautiful surroundings of Buffalo Bayou Park, the 160 acre green lung of the city. Perfect for walking the dog, biking or simply recharging tired psychic batteries by leaning against a tree and watching the world go by. Alternatively they could choose to take in an adrenaline filled game of football, basketball or baseball at one of the many stadiums and venues across town. For those in search of a more cerebral experience the museum district offers ample opportunity for both learning and enjoyment.

However any visitor to the city should not ignore one of Houston’s often overlooked attractions – and this is the world class quality of the dining experiences that can be found both within the city limits and a little further afield.

From iconic Southern cuisine to classic American favorites and international tastes Houston has something to offer every palette.

Let’s take a look at some of the more noteworthy of these offerings.

If a restaurant has been around since 1917 the chances are that they are doing something right. In the case of Christies Seafood and Steak they have been doing a lot of things right for a long time. However their signature dish remains one of the favorites with locals. This is the ‘Fried Shrimp with Remolaude’. The shrimp is sourced fresh from the Gulf of Mexico and the sauce is made from scratch every day. It’s a classic and Houston natives love it.

Fried chicken is a bit of a tradition in Houston – and it doesn’t get any better than at Frenchy’s. There are more than one outlet today – but the original is still the best. The chicken is perfectly touched by the seasoning and the skin has that crunch that is the sign of a chef that really knows their business. This is by no means high end dining – this is comfort food at its very best.

If you are craving a taste of Italy then a trip to a Houston favorite – Coltivare Pizza & Garden is definitely recommended. Part of the charm of the venue is without doubt the 3,000 square foot in house garden, but the home made pasta and pizza dishes that use only the freshest of ingredients are the offering that makes this such a special place to dine.

No list, no matter how short would be complete without at least a passing reference to Texan cuisine. A visit to BB’s Tex-Orleans will reveal a world of taste that becomes possible when you encounter a mashup between Texan and Cajun tastes. Whether you want gumbo or fried seafood this is the place to be. The shrimp and Catfish are both great.

If you’re in Texas make sure to mark Houston down on your culinary bucket list – you’ll be glad you did.

Outranking The Competition: SEO Best Practices In 2019

When it comes to running a successful online business, increasing the number of organic visitors to your website is very important. Arguably one of the most effective ways to drive more highly-converting traffic to your website is to increase your site’s rankings in search engine results pages for a range of targeted, niche-specific keywords. So, outlined below are five key SEO best practices to help you outrank your competitors in 2019.

1. SSL Security
The year, site security is set to become one of the most important factors in search engine ranking algorithms. A website with SSL security implemented will nearly always outrank an unsecured website. What’s more, Google now shows a warning page to web users when they click-through to unsecured websites. This warning page will decrease your website’s authority and potentially lower conversion rates. So, make sure your website is using HTTPS.

2. Unique Content
Google is getting better at detecting duplicate content and poor quality articles every day. Any website with plagiarized content and poor quality text will continue to have a difficult time improving SERP rankings in 2019. In addition to checking readability, Google is working on code to determine accuracy, relevance, and usefulness of all written content. So, make sure you invest in high-quality content.

3. Voice Search
Voice search is here to stay with many in the industry predicting that by 2020, as much as 50% of all internet searches will originate from voice queries. Just think about how many homes now have AI devices with Amazon’s Alexa or Google Home. This means you need to start including features on your website to facilitate voice searches today.

The main thing to keep in mind is that voice searches are generally much longer than text-based queries and often take the form of a question. Therefore, your SEO strategies going forward should concentrate on some longtail keywords that are commonly used in real-world conversations. Ranking for questions beginning with “What”, “How”, “When”, “Why” and “Where” can help you to lead visitors to your website through a sales funnel with great conversation rates.

4. Loading Speed
Google loves fast-loading websites with the latest UX. It can be impossible to outrank your competition if your website is not fast loading and fully-optimized for viewing on mobile devices. If you are still using a free or cheap shared web host, it could be time to upgrade to a professional dedicated hosting package. Keep in mind that the location of your website’s visitors can have a big impact on loading time if you don’t choose a web host with servers all over the world.

5. Social Shares
A website with lots of social media shares is awarded more trust by Google. If pages from your website become popular on major social media platforms, such as Twitter, Instagram, and Facebook, Google will index those pages very quickly. Many marketing experts in SEO best practices agree that increasing your website’s visibility on social media platforms is now a more effective link building strategy than blogging and article directory submissions.